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YouTube viral video marketing

Hot Wheels Custom Motors Cup Challenge

Whilst looking around at my resources online I saw the mention of a new form of advertising using YouTube.  The campaign was a series of video's that at the end you were always left with three choices that were linked quite cleverly using the Annotations feature.  They must have made quite a number of video's and taken countless hours putting it all together.  So I take my hat off to the team in charge.  As it currently stands the first video in the series has been viewed 474,791 times. 

You decide for yourself if you think it is a success or not:

Visit the interactive car race by clicking here





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